This project was all about enlarging mouth and give a wild feeling to the actors, and finally for this one climax shot where the father would get really wild make a complete mouth transformation. At first we opted for a morphing approach, but to really give the "lion" feeling we had to go further and track the head and remodel it. That let us add all kinds of hair to achieve the wild beast look. The funny thing is that the concept and final movie were a complete failure to promote the brand, but i don't really mind as it was plenty of fun to do. Done with Max and After Effects.